Some items were not rationed such as pancake flour, canned turkey and chicken, pasta, and pickles so the use of these items went up considerably because of their availability and the weariness of some citizens who were tired of trying to keep track of the red and blue points and their expiration dates. Actually, most people were eating healthier during this time as shortages encouraged them to explore the seven food groups instead of relying so heavily on fatty items like meat and dairy products. Macaroni and cheese became a popular item since two boxes of Kraft macaroni and cheese dinner could be bought with one ration coupon. That item sold 80 million boxes in 1943! Cottage cheese also became a popular substitute with sales ballooning to 500 million pounds in 1944. Oleomargarine became a substitute for butter as it became common to see housewives squeezing the familiar oleo plastic bag to spread the yellow color into this awful tasting item.