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Monday, August 28, 2006

With radio, television, and print advertising, cigarettes had a stronghold on advertising for many years. The print ads from the past are actually comical to read now. Olympic swimmer and later TV star Buster Crabbe touted cigarettes as giving him "better wind" while training. Chesterfield once advertised that you should "smoke for health." Another brand boasted that they were "recommended by doctors."
Smoking and the media have been lifelong companions. Tobacco still spends $12.5 billion per year on promotion but in the period of 2000-2002, sales actually dropped 5.5%. Still, 2,000 kids per day are lighting their first cigarette. Peer pressure is strong with kids, nobody wants to be "weird." My advice to them? Being weird beats being dead. Don’t smoke! (Comments? Questions? azjimmcallister@cox.net).

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